8 WEEKS WITH THE ROUTINE
Acne & redness
Actives need multiple skin cycles. Natalee tracks grade changes, and if something starts to look medical, points you to a doctor.
11 medical red flags screened on every scan
Your skin, measured.
Personal analysis and routine. If something looks medical, we point you to a doctor.
Based on science
Personalized
Safety first
WHY TRUST IT
0
clinical markers analyzed on every scan
0
medical red-flag patterns screened
0
facial zones mapped independently
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Fitzpatrick skin tones calibrated
Cosmetic guidance, not a diagnosis · red-flag criteria based on published dermatology guidance
WHAT TO EXPECT
Real change on a real timeline.
No overnight miracles. Skin renews on a biological clock — here is the honest trajectory for the most common concerns, with a consistent routine.
4 WEEKS WITH THE ROUTINE
Dehydration & dullness
Humectants and barrier support restore water content first — tightness eases, fine dehydration lines soften.
10 WEEKS WITH THE ROUTINE
Hyperpigmentation
Azelaic acid, vitamin C and daily SPF fade marks gradually. SPF is mandatory — without it pigmentation returns.
6 WEEKS WITH THE ROUTINE
Oily T-zone
Gentle BHA and niacinamide rebalance sebum over full renewal cycles — honestly subtle, and honestly real.
Illustrative “expected trajectory” visualisations — not real patient photos. Typical timelines with consistent use; individual results vary; medical patterns route to a doctor.
THE EVIDENCE
Built on published dermatology, not on trends.
Every recommendation Natalee makes traces to mechanisms documented in peer-reviewed literature.
Slower visible aging
Daily sunscreen use measurably slows visible skin aging in adults.
Hughes MC et al. · Annals of Internal Medicine · 2013
Lower melanoma risk
Regular sunscreen use reduces melanoma incidence — shown in a randomized trial.
Green AC et al. · Journal of Clinical Oncology · 2011
80% is the sun
Sun exposure accounts for the large majority of visible facial aging signs.
Flament F et al. · Clin Cosmet Investig Dermatol · 2013
Earlier detection
The ABCDE criteria formalize early detection of suspicious pigmented lesions.
Abbasi NR et al. · JAMA · 2004
THE DIFFERENCE
The old way vs. the Natalee way
The old way
A quiz guesses your skin type from 5 questions
The Natalee way
Photos of your actual skin, scored across 34 clinical markers
The old way
Every scan gets a flattering score
The Natalee way
Natalee tells you when a photo can't support a conclusion
The old way
Products recommended no matter what the skin shows
The Natalee way
11 red-flag patterns stop commerce and route you to a doctor
The old way
Bold promises with no limits
The Natalee way
Clear limits: cosmetic guidance, never a diagnosis
The old way
One-size routine for your “skin type”
The Natalee way
Routine filtered by allergies, pregnancy, sensitivity and season
The old way
No way to know if anything worked
The Natalee way
Re-scans measure change, metric by metric, over time
THE ANALYSIS
A skin report, not a selfie score.
Every scan becomes an annotated report: six clinical metrics scored 0–100, mapped zone by zone across your face, in plain language.
- FOREHEAD · 82
- CHEEK · 64
- T-ZONE · 71
- CHIN · MILD
SIX METRICS · 0–100 · HIGHER = HEALTHIER
HYDRATION64
OIL BALANCE71
SENSITIVITY78
PORES58
TEXTURE82
TONE & SPOTS69
Metrics are scored on a fixed scale from 0 to 100: calibrated, not flattering. When image quality can't support a score, Natalee says so instead of inventing one.
PERSONALIZED ANALYSIS
Taking into account what makes you, you.
Skin type on four axes
Dry/oily, sensitive/resistant, pigmented/non-pigmented, wrinkle-prone/tight — not one crude label.
Fitzpatrick tone
Your tone (I–VI) changes pigmentation risk and the guidance you get. A required field, not an afterthought.
Lifestyle
Sleep, stress, sun exposure and current products all move skin measurably.
Safety profile
Allergies and pregnancy feed a hard exclusion gate, and the routine tells you why something was left out. Medications you record are considered when your routine is built.
Climate & season
Barrier function shifts with humidity and temperature. A February routine should not be an August routine.
INFORMATIVE
You will learn…
Your skin's true condition
Six metrics with honest scores — including when the photo can't support a conclusion.
Which ingredients are for you
And which to avoid — matched to your concerns, tone, sensitivity and safety profile.
What the red flags are
The 11 patterns Natalee screens on every scan, and why they stop product recommendations.
When to see a doctor
Clear, calm guidance the moment something goes beyond cosmetics: this one is for a doctor.
How your skin changes
Metric-by-metric deltas on every re-scan, so you know what actually worked.
YOUR PLAN
From scan to measurable change.
DAY 0 · 2 MINUTES
01Scan
Three guided photos — front, left, right — with coaching for light and framing. No gadgets.
DAY 0 · INSTANT
02Report
34 markers assessed, six metrics scored, red-flags screened. Plain language, zone by zone.
DAY 0–1
03Routine
An AM/PM routine from real products, each step with an honest “why this for you”.
WEEK 4–6
04Track
Re-scan on cadence. Metric deltas show what worked — and the routine adapts.
THE METHOD
Simply follow your routine.
01
Gentle cleanser
AM + PMEASYCleans without stripping the barrier — the base every active depends on.
02
Niacinamide serum
AMEASYSupports barrier and oil balance; evens tone over full renewal cycles.
03
Moisturizer
AM + PMEASYSeals in hydration; ceramides help repair the barrier while actives work.
04
SPF 50
AMDAILYThe single highest-evidence anti-aging step — mandatory with any pigmentation work.
Sample routine — your own is built from your analysis and safety profile, from real pharmacy brands.
YOUR BIOMETRICS
Track your progress. See what works.
Re-scans plot every metric over time. No filters, no memory bias — the same instrument, applied again.
Hydration
Improving64
YOU
Oil balance
Balanced71
YOU
Hydration · cheek zone
64
Texture
Balanced82
YOU
Pores
Needs care58
YOU
HYDRATION · 12 WEEKS▲ +12 HYDRATION · 6 WEEKS
— with the Natalee routine
TRUST
Built like a medical tool, not a beauty filter.
Red flags stop the sale
11 medical red-flag patterns are checked on every scan. If one shows up, product recommendations stop and Natalee points you to a doctor.
Honest about its limits
Natalee does not diagnose. When a photo can't support a score, it says “I can't tell” instead of guessing.
Your photos are yours
Encrypted storage, GDPR rights, deletion on request.
THE MARKERS
34 clinical markers. One shared vocabulary.
The same versioned taxonomy runs the analysis, the red-flag screening and the product matching: one vocabulary from scan to routine.
34 markers6 metrics + 17 cosmetic concerns + 11 medical red-flags = 34 markers · taxonomy v1
Clinical metricsscored 0–100, per zone6 markers+
- Hydration
- Oil balance (sebum)
- Sensitivity
- Pores
- Texture
- Tone & spots
Hydration & barriercosmetic concerns2 markers+
- Dehydration
- Dryness
Oil & porescosmetic concerns3 markers+
- Excess oil
- Enlarged pores
- Congestion / blackheads
Breakouts1 concern · 4 clinical grades1 marker+
- Acne (grades 1–4, escalation-gated)
Tone & pigmentationcosmetic concerns3 markers+
- Post-acne marks
- Uneven tone
- Dark spots / pigmentation
Sensitivitycosmetic concerns2 markers+
- Visible redness
- Reactivity
Texturecosmetic concerns3 markers+
- Dullness
- Rough texture
- Flaking
Ageingcosmetic concerns2 markers+
- Fine lines & wrinkles
- Loss of firmness
Eye areacosmetic concern1 marker+
- Dark circles
Medical red-flagsstop commerce · route to a doctor11 markers+
- Suspicious mole / lesion
- Changing lesion
- Possible infection
- Severe / painful inflammation
- Widespread redness (erythroderma)
- Distinctive lesion pattern
- Scabies signs
- Signs beyond cosmetics
- Adverse product reaction
- Ocular / periocular concern
- Non-healing spot
9 facial zones
6 Fitzpatrick tones
4 skin-type axes
3 severity grades
SAFETY
When it looks medical, Natalee stops.
Every scan is screened for 11 medical red-flag patterns. If one shows up, Natalee stops recommending products and points you to a doctor. It gives cosmetic guidance and does not diagnose.
01
11 red-flag patterns
Checked on every scan
From a suspicious mole to a spot that won't heal. The criteria are based on published dermatology guidance, and the stop is enforced in code, not left to the model.
02
A doctor, not a product
When something looks medical
Product recommendations stop and Natalee tells you, calmly and clearly, to see a doctor. It does not diagnose and does not replace a medical examination.
“If something looks medical, the right next step is a doctor, not another product.”
The Natalee safety rule
TECHNOLOGY
Four systems behind every scan.
SYSTEM 01
Vision analysis
Frontier vision models read your photos zone by zone and score each marker on a fixed scale, calibrated rather than flattering.
SYSTEM 02
Safety gates
Escalation runs in code, not vibes: the model proposes, deterministic rules confirm. A suspicious lesion stops commerce automatically.
SYSTEM 03
Doctor referral
Flagged cases get a clear, calm message to see a doctor instead of a routine. Natalee screens; it does not diagnose.
SYSTEM 04
Evidence base
Recommendations trace to a curated knowledge base grounded in published dermatology.
YOUR CONTEXT
Your skin has a history.
The same face reads differently in Sofia in February and on the coast in August. Natalee reads your skin in its context — tone, climate, season, hormonal reality.
Fitzpatrick I–VI
Tone changes pigmentation risk and how marks heal — so it changes the guidance.
Climate & season
Humidity and temperature shift barrier function measurably through the year.
Hormonal context
Cycle and pregnancy change both the skin and which ingredients are safe.
SAMPLE REPORTS
What a report looks like.
SAMPLE REPORT
Combination skin · Fitzpatrick III
- Hydration
- 64 · cheeks dehydrated
- Oil balance
- 71 · T-zone mild excess
- Red-flags
- 0 of 11 detected
SAMPLE REPORT
Sensitive skin · Fitzpatrick II
- Sensitivity
- 52 · visible redness
- Routine
- fragrance-free · no strong acids
- Red-flags
- 0 of 11 detected
SAMPLE REPORT
Oily skin · Fitzpatrick IV
- Pores
- 55 · congestion T-zone
- Acne
- grade 2 · monitored
- Escalation
- re-scan in 4 weeks
Illustrative sample reports — clearly labeled; real case galleries come after launch with user consent.
HOW IT WORKS
No clinic visit needed.
1
Scan
Three guided photos with your phone, in daylight. Natalee coaches framing and light, and rejects photos it can't read honestly.
2
Analysis
34 clinical markers and 11 red-flag patterns, checked in about a minute.
3
Report & routine
A plain-language report and an AM/PM routine from real products. If something looks medical, a pointer to a doctor instead.
EARLY ACCESS
A clinical-grade analysis, free for early members.
Join the waitlist now — the first wave gets the full experience free at launch.
- 01
Full skin analysis
34 markers, six metrics, red-flag screening — the complete report.
- 02
Personal routine
AM/PM plan from real pharmacy products with honest “why this for you”.
- 03
A clear pointer to a doctor
If something looks medical, product recommendations stop and Natalee tells you to see a doctor.
- 04
Progress tracking
Re-scan cadence and metric deltas, so you see what worked.
No hidden fees
Leave anytime
Your data stays yours
QUESTIONS
Questions, answered.
Is Natalee a doctor?+
No. Natalee provides cosmetic skincare guidance: it screens, it does not diagnose. When a scan shows a red-flag pattern, product recommendations stop and Natalee tells you to see a doctor.
What happens to my photos?+
They are stored privately in encrypted storage and used only for your analysis. You can request deletion anytime at privacy@natalee.io.
Does it account for my allergies?+
Yes. Your allergies feed a hard exclusion gate in the recommendation engine, and your routine shows you when products were excluded because of them. Medications you record in your profile are also considered when the routine is built, though we do not check drug interactions.
How is this different from a skin quiz?+
A quiz asks; Natalee measures. Photos of your actual skin are scored across 34 clinical markers on a fixed scale, and the system says “I can't tell” when the photo can't support a conclusion.
When can I download the app?+
We are preparing the TestFlight and App Store launch. Join the waitlist and you'll be first to know — early members get a free full analysis at launch.
THE HONEST QUESTION
Will analyzing my skin make me insecure?
You learn what is truly healthy.
Much of what people worry about — visible pores, an occasional spot, texture — is normal, healthy skin. A measurement often ends years of unnecessary worry.
Clarity instead of anxiety.
Vague worry feeds on uncertainty. A concrete, calm report — this is fine, this needs care, this needs a doctor — replaces doom-scrolling with a plan.
Control through knowledge.
When you know your skin's actual state and trajectory, you stop buying hope in jars. You act on evidence, at your own pace.
It's a fair question — and the most important one we can answer. Natalee never scores beauty. There is no attractiveness number, no comparison to other people, no ideal face. The six metrics measure one thing only: the health condition of your skin, against dermatological calibration standards — not against anyone else.
Honesty cuts both ways. If a photo can't support a conclusion, Natalee says “I can't tell” instead of inventing a score. If something looks like it needs a doctor, we stop recommending products entirely and tell you to see one. An instrument you can't trust to be honest is not an instrument.
And measurement is calming, not alarming, when it comes with context. “Your hydration is low for February — here are two changes” is a very different sentence from a mirror at midnight. Users don't spiral because they know too much about their skin; they spiral because they know too little, and fill the gap with worst cases.
If at any point the app makes you feel worse instead of clearer — tell us, that's a bug in the product, not in you. Skin health is health. It deserves the same calm, evidence-first care as anything else in medicine.
EARLY ACCESS
Be first. Get measured.
Join the waitlist for early access and a free full skin analysis when Natalee launches.